Websolutions
The Digital Lever That Makes Your Business Scalable
Choosing the right web solutions transforms visitors into customers — and retains them long-term, 24/7.
If your web solutions don’t impress, the game is lost before it even begins.
Websolutions ensure that you not only generate attention, but also build interest and trust —with a positioning that clearly shows why you are the number one choice.
Online Audit
How much potential lies within your online presence
Discover your hidden growth — and unleash it. How much untapped potential still exists in your online presence? That is exactly the question we answer in the Online Audit. This audit is not a standard check — it is a deep scan of your online presence in its current state, examining all areas to uncover how much potential still lies within your digital face.
Core areas to be analyzed:
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Website
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Search engines
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Ads
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Social media profiles
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Blog
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Backlinks
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Online directories
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Review platforms
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Editorial content
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PR
You identify the strengths and weaknesses of your online presence.
The goal?
To take your online presence to the next level — without unnecessary complexity. Imagine knowing exactly which steps and resources to use to achieve maximum output.
An audit that not only shows you what’s possible, but also provides the foundation for developing a strategy that allows you to implement it smartly and precisely — to make your company’s online presence a true statement.
Online Presence
The Website – Your Most Powerful Weapon for Gaining Customers and Business Success
Your website is no longer just a digital business card —
it’s the front door, the key interface between you and every potential customer, supplier, or applicant. Why? Because almost everyone lands on your website first before even considering getting in touch. Whether a collaboration happens is often decided right there.
And then comes Google:
95% of all problem-solving and needs are searched through the search engine first.
Are you not visible? Then you miss out on inquiries — and potential revenue.
Your website is therefore just as important as your machines, your employees, and your technologies.
Success factors for a website that truly brings you customers:
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Set clear goals – no success without direction.
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Efficient information architecture – customers must find what they’re looking for.
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Technology that delivers – scalable and stable.
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Web design that builds trust – people buy from those they trust.
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Content is king – information that convinces and adds value.
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Strategic online marketing – be visible, or you don’t exist.
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Fast performance – no one waits for loading times.
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Security through regular maintenance – protects your business and your customers.
A website that meets these success factors doesn't just bring visitors —
it multiplies your business success.
Online Shops
24/7 Sales Machines for More Online Revenue
The internet has long become one of the most important global sales channels.
However, competition is now fierce.
To succeed with an online shop, you need a solid strategy, a clear plan, and a lot of discipline right from the start.
Success Factors for an Online Shop That Truly Sells
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Disciplined and detailed planning – no success without a plan.
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Strong technical performance and hosting – reduce bounce rates.
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Simple and intuitive user experience – make customers feel at home from the first visit.
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Flawless payment and logistics processes – increase repeat purchases.
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Appealing design and product presentation – builds trust and evokes emotion.
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Tracking and reporting are essential – no guesswork, data creates clarity.
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Regular maintenance and optimization – protects customers and boosts ROI.
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Traffic strategy from day one – don’t leave success to chance or luck.
Once all foundations are properly implemented, it's time to test.
Before going live, the shop must undergo extensive usability and functionality testing.
Now your shop is ready for launch and set to begin its role as a 24/7 revenue-generating machine.


Online-Funnels
24/7 Sales Machines for Products or Services That Require Explanation
Funnels are especially powerful for complex or high-ticket products and services that require explanation or for generating qualified leads. For simpler and lower-priced products, funnels can also lead directly to the sale.
A well-built funnel generates income consistently, even when you’re not actively working—24/7.
Key Elements of a Successful Funnel
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Irresistible entry offers or lead magnets – make it hard to say “no”
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Trust-building through valuable content – authority and confidence pave the way
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Strong calls-to-action – push users to act and lead them forward
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One clear focus per page – clarity over confusion
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Persuasive copy and structured flow – drive logical, confident decisions
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Smart upselling and cross-selling strategies – guaranteed revenue boosters
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Follow-up emails and remarketing – not every prospect converts on first contact
With these elements in place, your online funnel runs on autopilot, generating steady and scalable revenue.
Search Engine Optimization (SEO)
Your Key to Visibility and Sustainable Growth
Search Engine Optimization (SEO) — we call it Traffic Tomorrow — is the invisible engine of your online marketing. Google dominates search, and the reality is clear: only the first two to three results and the remaining spots on the first page truly matter. If you’re not there, you’re losing potential customers. Competition is growing, and algorithms are constantly changing — making SEO an ongoing process, not a one-time project.
Here are the advantages you can leverage through SEO:
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Increased visibility & reach – be where your customers are searching
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High target audience accuracy – precise targeting brings the right prospects to you
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Boosting new customer acquisition – visibility drives sales
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Sustainable success – long-term results instead of one-off wins
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Measurable results – you can see what works and what doesn’t
Key steps for long-term SEO success:
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Keyword analysis – choose the right terms that make you visible
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Potential analysis – identify keywords that ensure strong visibility
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Strategy – develop a plan for SEO success based on thorough analysis
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On-page optimization – conceptual placement of keywords for maximum impact
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On-page optimization – clean and technically flawless implementation
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Off-page optimization – backlinks & more to strengthen your online authority
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Ongoing analysis – continuous monitoring and optimization to set the traffic avalanche in motion
With a professional SEO strategy, you secure top rankings in search results and ensure long-term success.
Search Engine Advertising (SEA)
Shortcut to More Visibility and New Customer Acquisition
Search Engine Advertising (SEA) — we call it Traffic Today — is your fast track to greater visibility and more customers. The reality? If you remain invisible in search results, you’re missing opportunities. SEA puts your brand front and center by bidding on the search terms your customers use in search engines. And the best part? You only pay when someone actually clicks (CPC). It’s cost-efficient, targeted, and fully controllable.
Here are the advantages you can gain through SEA:
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Targeted advertising – reach the right prospects quickly with relevant keywords
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Cost transparency – you pay only for actual clicks
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Efficient budget use – spend only what’s necessary
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Defined target groups – be present exactly where your audience is searching
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Measurable success – tracking shows what works and what doesn’t
Key steps for successful SEA campaigns:
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Campaign planning – create structured campaigns with various formats (text ads, remarketing, display ads)
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Creative ad design – speak directly to customers and hit them right in the heart
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Regular monitoring – use performance tools for maximum results
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Keyword focus – choose high-search-volume terms that are still targeted enough
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Keyword analysis – find relevant terms to maximize visibility
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Efficient SEA management – measure results and continuously optimize
With SEA, you not only gain visibility but also a strategy that drives your success daily — at the push of a button — through leads or direct sales.
Online Display Ads
The Lever to Scale Visibility and Growth
Display ads are the digital billboards of the internet—but with one crucial advantage: they reach your target audience exactly where they are—on websites, apps, and social platforms. This type of advertising is unbeatable when it comes to creating attention, increasing brand awareness, and reminding potential customers of your brand again and again. With targeted display ads, you build visibility—even among people who haven’t actively searched for you or your services yet.
Benefits of Display Ads:
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Massive Reach & Visibility – Reach millions of potential customers
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Precise Targeting – Target by interest, location, demographics, and more
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Strong Visual Impact – Eye-catching and emotionally engaging formats
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Retargeting Capabilities – Re-engage past visitors effectively
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Scalable Exposure – Cost-efficient way to achieve fast, broad visibility
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Real-Time Measurement & Optimization – Monitor performance and adapt immediately
Key Success Factors for Display Ad Campaigns:
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Set Clear Objectives – Are you aiming for brand awareness, lead generation, or conversions?
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Precise Targeting – Carefully select your audience; segmentation is essential
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Powerful Design & Branding – Your ads must look professional and visually compelling
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Clear Call-to-Action (CTA) – Use irresistible and action-driving messages
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A/B Testing – Test formats, headlines, visuals, and messaging for best performance
Display ads offer instant visibility—but need continuous optimization to be cost-effective and results-driven. When executed well, they become a scalable growth engine that builds your brand, engages your audience, and generates steady traffic. Use them strategically. Optimize continuously. Watch your brand explode in visibility and trust.

Social-Media-Marketing/SMM
Turbocharge Your Brand Presence and Customer Acquisition
Social media is no longer a “nice-to-have”—it’s the place where brands are built and customers are won.
It’s the playing field where you capture the attention and trust of your target audience.
But it's about far more than just posting—social media is an active, interactive presence that anchors your business in the minds of your audience.
With the right strategy and implementation, your business can be perfectly showcased on all relevant platforms.
Here are the benefits you can leverage through Social Media Marketing:
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High Reach with Precise Targeting – Engage the right customers at scale, with laser-sharp accuracy
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Strong Brand Loyalty – Create lasting connections between customers and your brand
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Flexibility & Real-Time Engagement – Respond to current topics and customer needs instantly
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Authenticity & Transparency – Build trust and likeability through honest, human communication
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Increased Traffic and Sales – Direct traffic to your website or any other channel you choose
The following steps should be implemented to ensure success with your SEA activities:
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Monitoring – Numbers Don’t Lie: Track, analyze, and optimize—so every post hits the mark.
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Social Media Guidelines: Clear rules for your team to ensure consistency and authenticity across all platforms.
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Strategy Development: Tailored to your goals, using the right channels with the right messages.
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Structured Planning: Maintain a consistent presence for maximum impact.
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Content Creation: High-quality, relevant content that reflects your brand and captivates your audience.
Choosing the Right Platforms Makes All the Difference:
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Xing & LinkedIn – Ideal for business clients and talent acquisition. Best suited for professionals, executives, and decision-makers.
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YouTube – Video content and targeted ads for broad reach and lead generation across diverse audiences.
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Facebook – Massive reach across all age groups, perfect for awareness and lead generation.
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Instagram – Visual storytelling that brings your brand to life—organically or through ads.
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TikTok – Reaching younger audiences with trending topics like fashion, beauty, food, and music.
With a balanced social media marketing mix and strategically placed social ads, you can build a strong brand presence and reach the right customers exactly where they’re most active.
Choosing the Right Platforms Makes All the Difference in Social Media Marketing:
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Xing & LinkedIn – Professional networks ideal for B2B clients and talent acquisition. Best suited for decision-makers and professionals rather than blue-collar workers.
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YouTube – Reach a broad audience with engaging video content and targeted ads to generate leads across multiple demographics.
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Facebook – Massive reach across generations, from young users to older age groups—great for awareness and lead generation.
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Instagram – Visual storytelling that brings your brand to life—organically or through paid ads.
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TikTok – Perfect for targeting younger audiences with trending content around fashion, beauty, food, music, and lifestyle.
With a well-balanced social media marketing mix and strategically placed social media ads, you’ll build a strong brand presence and effectively reach the right customers—right where they spend their time online.
contact
Visions, goals, wishes, questions?
Make use of us and get in touch!
Magister e-Consulting GmbH
Jungfrauenthal 7
20149 Hamburg
Tel.: 040 334 614 80-0
Web: magistereconsulting.de
E-Mail: kontakt@magistereconsulting.de
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