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Business Consulting Hamburg

Marketing meets business – business meets marketing

To understand the fundamental role of business consulting and marketing for entrepreneurial success, you must realize that these two pillars are like two sides of the same coin. One side provides strategic direction – the “What are we doing?”, Why are we doing it?”, “Where are we headed?”
The other side fuels the vision and brings it into the world. When both sides work together perfectly, the “moment of execution” arises – the moment in which a plan truly comes to life and unfolds its impact.

 

Link: Free Test: How much potential lies within you and your company?

 

 

 


Business Consulting

Business Consulting: The Strategic Framework

Properly practiced business consulting is not about superficial checklists or buzzwords – it’s about capturing and optimizing the deep structure of a company. A consultant who knows their craft creates clarity and gives the company direction. They ask tough questions: Why does your company exist? What are the biggest levers? Without a clear strategic direction, no company – no matter how large or innovative – can be successful in the long term. Consulting helps you see the terrain before you start walking, rather than hoping to find your direction while already on the move.

Marketing: The Energy Deployment

Marketing makes the plan tangible. It is the channel through which value is communicated and demand is generated. A marketing team that chases only "likes" or "reach" without understanding the business strategy wastes its energy and harms the company. But a team that truly understands what the company is about can invest every euro and every hour in a way that generates real business value. Marketing is effective when every euro invested yields the highest possible multiplier of value. It’s not a game of chance – it is a precise craft that understands the needs of the target audience and uses the right channels to create true pull.
What multiplier is necessary for your company must be determined individually.

When Consulting and Marketing Meet, Growth Happens

The goal is not just to be “well advised” or to “do good marketing” – the goal is for both disciplines to unfold their full potential.
A company can have a brilliant plan, but without the energy of marketing, that plan will fade into a vacuum. Likewise, the best marketing can only produce short-term results if it is not based on a stable, well-thought-out business strategy.
When business consulting and marketing meet, they should not be seen as two separate departments, but as harmoniously interconnected functions that share the same goal: to make entrepreneurial success measurable, plannable, and sustainable.

The true strength of these two pillars only unfolds when their synergies are used – consulting creates the guardrails, marketing creates the movement.


Potential Factor Audit

How much potential lies within you and your company

Discover your hidden growth – and unleash it. How much potential really lies within you and your company? That is exactly the question we answer in the Potential Factor Audit. This audit is not a standard check – it’s a deep scan of your company’s current state (the actual situation), examining all areas to find out where the greatest growth potential lies dormant.

Core areas to be analyzed:

Operational business

  • Trade, product, or service
  • Marketing and sales
  • Production and service delivery
  • Personnel management
  • Collection of receivables
  • After-sales, warranty, and service

Administrative areas

  • Accounting and taxes
  • Law, regulations, and risks
  • Personnel management
  • Financing and controlling
  • Business properties and fixed assets
You identify the levers that bring you the greatest impact with the least effort. The goal? To elevate your growth to the next level – without unnecessary complexity.
Imagine knowing exactly which steps and resources to use to achieve maximum output. An audit that not only shows you what’s possible, but also forms the basis for developing a strategy that allows you to implement it smartly and precisely – to grow your business by a factor X in revenue, profit, and success.


Business Plans

Blueprint for Massive Growth and Clear Goals

A good business plan isn’t a dusty document—it’s your battle plan. The plan that gives you clarity, strategy, and focus to reach your goals and overcome obstacles with strength. Here’s what a business plan must deliver:

  • Define real goals with precision
    Before you even think about strategy, you must know where you want to go. A business plan pinpoints your goals—measurable and concrete. No vague statements—only clear KPIs and milestones to keep you focused.
  • Identify risks and opportunities
    A business plan isn’t a wish list—it clearly shows which obstacles to expect and which opportunities to seize. This gives you an advantage because you’re not just reacting to problems but acting proactively.
  • Plausibility check – realistic and achievable
    Your numbers and assumptions must make sense. A business plan checks the feasibility of your goals and ensures your company has the necessary resources to truly achieve them. This is where you see whether your plan has substance.
  • A strategy that gets you to the goal
    A good strategy is not a wish list—it’s the roadmap for how to achieve your goals in reality. The business plan develops this step-by-step path, showing you how to overcome obstacles and realize your vision.
  • Your support system – a plan that delivers
    A strong business plan is not just a document—it’s your compass, your support, your “towards-success” guide for achieving massive results.


Business Development

How to turn existing obstacles into your next big growth step

You’ve built a company. You have revenue, your product has proven itself, and you have a team that delivers results. You’ve reached the point where the thought “Why am I not achieving any further meaningful growth?” becomes real. It feels like an invisible barrier has been built – suddenly everything feels much harder than it should.

You need to understand: this is normal. You haven’t failed just because growth has become difficult. This plateau is the natural result of having already mastered the first level. Now, you’re playing a bigger game – and that requires new strategies.

Accept that growth is not additive – it works exponentially.

The things that got you to level 1 are not the things that will get you to level 2. In this phase, you need to be aware that new systems and processes must be built. Your goal is no longer just increasing revenue, but building structures that enable the next growth lever in the first place.

Reduce complexity – focus on what really drives growth.

As companies grow, the problem of “growing complexity” often arises: many ideas, many projects, and many small construction sites. But the Pareto principle applies here too: 20% of your activities generate 80% of the growth. Your job is to identify the few but powerful activities – and eliminate the rest. By focusing on what truly brings growth, you reduce unnecessary complexity and take your company to the next level. Be ready to lead and transform your team.

Growth requires new mindsets.
Often, the team that made the beginning successful is not the team that will take you past the next threshold. That doesn’t mean you have to let people go – but you need to develop them, and most likely bring new talent on board as well.

Ask yourself: What skills do you need to break through this plateau? A high-performance culture is built on clear expectations and continuous learning. The team must learn to work harder and smarter in order to reach new standards.

Growth pains show that you’ve reached a point most companies never do.
You have a stable foundation – now it’s about developing a scaling strategy that not only makes the next level possible, but inevitable.


Personnel Development

Most companies have a leadership problem.

Where are the real leaders? The charismatic personalities who inspire people, create change, and serve as role models? Instead, leadership positions are often filled with people who are merely playing the role – without real substance or vision.

The consequences are felt everywhere: Medium-sized companies are forced to give up or leave the country, people lose their jobs, and the rising cost of living pushes many to the limit. When the entrepreneurs and doers fall, the employees follow – and perhaps soon the entire system. Who pays the price in the end? The public. Our children.

The big question is: What can we change?

The answer is simple, though not comfortable: It takes a movement – and it starts with ourselves. Here are two steps to make that happen:

  • Become aware – and become a radiant role model yourself. Imagine this: you had the innovation power and drive of a Steve Jobs, Elon Musk, or Richard Branson. If you take control of your own growth and stability, you automatically inspire others and create a lasting impact – on your business, your environment, and society. Inspire others to follow you. A leader radiates. They attract people and motivate them to do more and think bigger. If enough entrepreneurs follow this path, leadership can be rebuilt from the ground up and real change can begin. One leader is powerful – but tens of thousands are unstoppable.

    But one thing is clear: this takes time. We need momentum to accelerate the process – a system that quickly equips you and your environment with the skills and presence of real leaders.

 

  • There are systems that clarify which two overarching leadership styles exist, why most people in leadership roles often mix these styles unconsciously, and how this leads to toxic results. There is an “operating system” for leadership that you can absorb at lightning speed. And once you’ve internalized this easy-to-understand system? Then it’s time for your company and your environment to benefit from it – and for true leadership to emerge from within. This system consists of just over 30 traits, soft skills, and tools – the very things that made people like Jobs, Musk, and Branson the leaders they are today.


Funding Programs

Growth accelerator for revenue and profit

You want growth — but growth requires capital. The difference between slow progress and explosive growth often lies in whether you have the means to seize the best opportunities. And that’s exactly where funding programs come into play. Funding is not a crutch — it’s a lever. Used correctly, it gives you the resources to reach the next phase of your business with speed and impact.

More Cash Flow

The great thing about funding programs? They give you liquidity. That’s cash flow you can immediately invest in increasing revenue, better tools, and highly scalable processes. More revenue without capital loss — that’s pure profit!. Minimized Risk, Maximized Impact.

Funding provides you with flexibility. Financially, it eases the burden on already planned investments. Imagine being able to buy new machines, test a new product, or expand your team — without bearing the full investment on your own. You elevate your company to a new level with minimal equity while simultaneously reducing your own risk. Take the money you get from others — without giving away any shares — and leverage it for massive profit.

Increase Your Scalability

Growth is not linear — it’s exponential. And funding gives you the power to realize that. You don’t just invest in short-term wins, but in structures that are scalable. With funding, you can run larger marketing campaigns, improve your technology, or conquer new markets — everything that turns your company into a scalable, profitable system.

Competitive Advantage Through Innovation

Funding often supports innovation — which means you have the opportunity to develop something new and stand out in the market. While others hesitate, you can move forward and invest in the latest technologies, processes, and products. This gives you a competitive edge that your competition won’t be able to match anytime soon without funding. Funding is your growth accelerator to break through any growth barrier.


If you're ready to use funding strategically, you bring more power into your company — without it costing you your own profit. It’s a financial lever to grow faster and more profitably than you could on your own.


M&A Consulting / Growth Accelerator

There are different potentials to unleash entrepreneurial growth, and when big goals dominate the agenda, you should think beyond organic growth. This is where Mergers & Acquisitions (M&A) come into play. M&A is the growth accelerator for your business. While the competition hopes that their customer acquisition will eventually bear fruit, that enough skilled personnel will be found, and that their infrastructure will be flexible enough to grow along with them, you could leverage M&A to speed up your growth targets. In just one strategic move, you can conquer new markets, gain new customers, acquire new staff, and secure new infrastructure. However, like anything fast and powerful, M&A must be carefully managed—otherwise, the acceleration becomes too great, becomes unmanageable, and you lose control over the process.

What is M&A really about?

It’s not just about buying or selling companies. It’s about acquiring opportunities. Instead of building something from scratch, you acquire businesses that already have the product lines, customer base, and infrastructure you need — saving years of work. The key? Don’t just buy anything. Find what strengthens your business instantly and strategically.

M&A as a synergy explosion strategy

M&A is successful when the whole is greater than the sum of its parts. You deliberately look for synergy potential: Where do products, personnel, technologies, or customer bases complement each other? M&A gives you the opportunity to leverage these synergies in the shortest possible time and dominate markets faster than if you were to build everything from scratch.

Imagine combining your sales channels with the know-how and network of the acquired company—suddenly, what previously seemed difficult to imagine and impossible becomes a reality that is easy to handle.



Risk and Reward – Don’t Ignore the Dark Side

All of this sounds great — but M&A is also a risky business. Just because a company is for sale doesn’t mean it’s valuable to you. Avoid the “stupidity tax”! If you buy the wrong company — one that doesn’t fit your strategy or clashes with your culture — you’ll pay dearly for it. You must rigorously assess if the culture fits, if systems align, and if the financials are sound — or at least adaptable in the short term. M&A is a powerful tool, but only when used with precision.

Integration – The Real Act

Buying a company is one thing — integrating it successfully is another. Without a clear strategy, you’ll end up with two disconnected operations. You need a clear plan and a strong team to manage the acquisition and maximize the synergy potential. Customers, teams, processes, culture — everything must come together smoothly, or you risk chaos that drains resources and weakens your core business.
Use M&A as a growth accelerator
Entrepreneurs who use M&A effectively are often one step ahead. These transactions can put your company on a new growth path and distance you from the competition. But the key lies in focus, discipline, and the ability to identify and seize the right opportunities.

Don’t just be a player in the market — be a market shaper!

 

 

 

 
 

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Magister e-Consulting GmbH
Jungfrauenthal 7
20149 Hamburg

Tel.:          040 334 614 80-0
Web:         magistereconsulting.de
E-Mail:      kontakt@magistereconsulting.de

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