Marketing and Strategy

Strategy determines success in marketing

Marketing and strategy are considered the most important building blocks in any business management. The most challenging task here is aligning your company with the market and recognizing the benefits and desires of your customers.
If these needs change, entrepreneurs must adapt their strategies and tactics to their new insights as quickly as possible, in order to gain—or secure—a competitive advantage over other market participants. As experts, we support you with our full-service approach to strategy and marketing.
Even the government is aware that marketing and digitalization are now essential pillars of any business — which is why it regularly supports companies in these areas. So check whether and how you can take advantage of government funding programs if possible.

Marketing Strategy Audit

Discover the hidden potential of your marketing machine

Your marketing creates attention — but how much of it actually turns into revenue?
That’s exactly what we clarify in the Marketing Strategy Audit.
It’s not an ordinary check, but a deep scan of your entire marketing ecosystem.
The goal? To find out where potential is hidden and how to sharpen your marketing strategy so that it generates maximum sales opportunities for your sales team.

The core areas we analyze:

Brand positioning
Target group and persona analysis
Lead generation strategies
Content marketing and messaging
Technology and automation
Budget and resource allocation

At the end of this audit, you’ll have a clear picture not only of where your marketing currently stands, but also a solid foundation for a strategy that specifically improves the entire process.
The goal? To build a basis that shows you which measures are truly worthwhile —
in order to develop a marketing strategy that continuously produces sales opportunities for your company.

Link: to the strategy audit

Marketing + Strategy

If your marketing strategy is not built on a solid concept, it will always be chasing short-term success. Exactly what at least 90% of companies do — and what prevents them from achieving real results. That’s why individual tactics only have short-term effects, whereas strategies have a lasting impact. A marketing strategy focuses on the big picture. It’s not about mastering the latest Facebook ads or improving the click rate by 10% with Google Ad targeting. It’s about systematically understanding why your customer buys from you or the competition, what goal they are pursuing, and how you can ensure long-term marketing success. This is what makes the difference between a short-term or even accidental success and an automated, scalable business success.

Most entrepreneurs jump on every new marketing trend —
but in doing so, they lose sight of what truly matters: a well-thought-out concept.
The concept is your navigation. Without it, you’re like a driver without GPS —
you may hit the gas, but you’ll never reach your destination efficiently.

Market experience shows: Every Facebook or Google expert will tell you that their service is the answer to all your problems. Why? Because that’s what they know. But if the only tool you have is a hammer, every problem looks like a nail!

Only a clear strategy will ensure that your marketing measures don’t work by chance, but deliver results systematically.
Make sure your marketing strategy stands on solid pillars — then you won’t need hope to be successful in marketing.

Marketing Consulting

Consulting for Strategy and Marketing

If you don’t just want to bring your products and services to market, but also generate maximum attention, Magister e-Consulting is your path forward.
We provide you with detailed consulting for strategy and marketing that has been proven to work.

Our approach? A tailor-made strategy precisely aligned with your goals.
With a marketing mix that combines the best of offline and online, you maximize your reach and impact. The key: we know the tools and have the know-how to track your campaigns and react lightning-fast to external influences. Like a sniper: aim, shoot, readjust — aim, shoot — until the hits land only in the inner circle of the target.

Offline alone is no longer enough. If you really want to excite customers, there’s no way around online marketing. Especially younger target groups — the buying power of the future — can hardly be reached through catalogs or flyers anymore. And you’ll first need to reach your audience on a large scale. But don’t worry — our online marketing experts are always up to date and know exactly which trends and strategies work today and tomorrow. In our consulting, we think holistically. All our recommended measures fit together perfectly — whether online or offline. This means synergy effects for you that catapult your results to the next level.

Together, we develop a strategy that makes you sustainably more successful!

External Marketing Department

Achieve more success and less risk with an external marketing department. Why could an external marketing department be a good alternative for your company? It's simple: you want to gain market share, not lose it. But the shortage of skilled workers and the ever-growing complexity of the media landscape make it difficult to cover all marketing in-house. Instead of investing your resources in internal solutions that cost time and money, rely on an alternative that truly works: an external marketing department.

Imagine having a team of experts that is not only always up to date conceptually and technically, but also optimizes every marketing measure to deliver the maximum ROI. You no longer have to worry about a lack of specialists, sick leave, or vacation — or slow down your internal employees with marketing tasks.
Your core business stays in focus, while your external marketing department ensures that your marketing strategy is perfectly implemented.

With an external marketing department, you define your goals — and it delivers.
It selects the best media channels for your budget, manages your campaigns, and continuously measures success.
No empty promises, no ongoing investments in hardware, software, or other technologies — only measurable results.

Save yourself the effort of building an expensive in-house marketing department.
Choose professionals who help you grow faster and more efficiently.

Online Marketing

Online marketing in all its facets is not optional.
It is the central communication channel that today determines success or failure.

Today, every customer solves their problems online.
They research, compare, and decide — mostly all on digital platforms.
If your company is not visible here, then you simply do not exist for your potential customers.
Visibility is not only crucial for your revenue, but also for your ability to attract the best employees to your company.
If you are invisible in the digital space, not only your sales will suffer — your company culture will too.

Take the opportunity to position your company online in a way that attracts not only more customers, but also the best talents.
Make your company visible, sustainable, and scalable — whether in your region, throughout Germany, or around the world.

Online marketing is the key to your growth.
Your market is online, your competition is online — the only question is: are you?

Market and Competitor Analyses

Market and competitor analyses provide you with clarity about the market and competitive situation in your industry or niche. With this data foundation, you can precisely align your marketing with the needs of the market or niche — while taking the competition into account. Take advantage of these possibilities and don’t give your competition a head start — use it yourself.

Benefits of Market and Competitor Analyses

You know your competition inside and out — you understand its strengths and weaknesses. With this knowledge, you gain a clear strategic advantage. Data-driven marketing works far better than wasting money on campaigns that don’t perform. Instead, you analyze your market and niche, allowing you to target the right channels and messages with precision. Maximum efficiency. More revenue for less budget. You’ll know exactly what your target audience wants — no more flying blind! You gain clear insights into your audience’s needs and pain points. This enables you to offer exactly the solution they require and are ready to buy.

Advantages of Market and Competitor Analyses:

Risk Minimization: You avoid costly mistakes because you already know in advance — and with greater accuracy — what works and what doesn’t. This saves you time, money, and nerves. Identifying Growth Potential: You will discover opportunities you hadn’t recognized before — meaning new markets, new target groups, new products, and services. This shifts your approach from “reacting” to “dominating.”

Next-Level Offer Development: By knowing what’s missing in the market and where your competition’s weaknesses lie, you can create targeted innovations that your competitors lack.

The Necessity of Market and Competitor Analyses

Without the use of market and competitor analyses, you waste resources and become vulnerable to mistakes you simply cannot afford.
Your competitors may no longer be making these mistakes and are already using such data to be smarter, faster, and more profitable.

If you want to define or lead a market, you cannot avoid market and competitor analysis. Develop a strategy — and take over your market.

Customer Satisfaction Analyses

Gain clarity through market research.

Companies that don't just want to continuously acquire new customers must know and satisfy their existing customers in a unique way.
Here, customer experiences with your products and services are tested through mystery shopping — both online and offline.

With customer satisfaction studies, you examine, analyze, and interpret data and the effectiveness of your sales and marketing tools,
in order to derive tailored action recommendations specifically for you.
A foundation for this is provided by highly specialized online and offline mystery shopping systems.
These systems enable in-depth analysis of your sales and marketing activities
and lead to concrete suggestions for improvement in your sales channels and customer journey.Produce loyal, satisfied, and returning customers on an assembly line.

Neuro Ideal Customer Analysis

Stop guessing your marketing from your own perspective —
rely on scientifically based strategies.
Many companies miss out on massive revenue opportunities because their marketing approach ignores the deep psychological needs of their target audience.

The result?
Low conversion rates, weak customer loyalty, and the risk of being overtaken by competitors. But it doesn’t have to be this way.
With a neuro analysis and targeted customer psychology, you can elevate your campaigns across all media to a whole new level.
Tailor-made online and print campaigns that not only stand out, but hit directly at the heart of your target audience.

The result?
Long-term customer relationships, increased brand awareness, and skyrocketing revenue.

If you don’t act now, you risk:

Inadequate customer targeting:
Your campaigns miss the mark because you don’t understand the real needs of your target audience.

Loss of revenue potential: Without scientific data, you waste budget on ineffective campaigns.

Missed market opportunities: Your competitors are already using data-driven strategies — but you are not.

Use scientifically based marketing strategies and secure your place at the top.
The time to act is now.

Data Analysis

In today’s business world, online marketing measures are the central sales channel.
But in a highly competitive market, your online visibility determines the success of your business model — and that requires a strategically deployed budget.
The key to success lies in professional data analysis, which helps you make optimal use of your investments to achieve the greatest possible benefit.

Advantages of data analysis for your company

A well-founded data analysis provides valuable insights that help you select the right communication channels to use your budget efficiently.
You gain accurate insights into how you are perceived in the market and by your competitors,
which strategies should be optimized, and which measures are necessary to reach more potential customers.

Fully exploiting existing potential — instead of only searching for new opportunities —
offers you an additional way to use existing contacts more effectively.
With tailored systems, we can identify, for example, companies whose employees have visited your online presence —
and help you turn these prospects into paying customers.

What we measure for you. We analyze, among other things:

- Potential of your entire company

- Potential of your marketing strategy

- Potential of your online presence

- Potential of your content

- Potential of your sales activities

Increase your business success in a targeted way with our data-driven analyses (audits),
and use your time and financial resources efficiently and profitably!

E-Mail Marketing

Email and Newsletter Marketing can be a massive lever for your revenue. Email marketing is still one of the most cost-effective, efficient, and targeted ways to reach new customers and to retain existing customers long-term while selling them additional products or services.

The advantages of email marketing include low costs, high reach, and almost zero wastage for existing customers. It keeps your customers engaged throughout the entire customer lifecycle and — with quality content — provides genuine value for your audience.

Email marketing can be highly automated, generating more revenue with less effort. With the right messaging, you can reach your customers again and again throughout the customer relationship — exactly when they are ready to buy. Thanks to detailed reporting, you can track your customers optimally: open rates, clicks, conversions, and timing of openings — helping you to understand them better. This allows you to tailor your customer communication precisely to their behavior.

Use your email marketing additionally to drive traffic to your social media channels — more followers, more likes, more sales — easily on top.

Create professional, responsive templates and deliver the right content that captivates your customers and prompts engagement.

If you need a full-service email marketing solution, we handle everything for you — from strategy to concept, complete planning, lead generation, and address acquisition to distribution — so you don’t have to worry about implementation at all.

Marketing Automation

Marketing automation is a tool to scale your marketing to the greatest extent possible — while using as little time and resources as necessary.
This allows companies to achieve more with less effort.
By using marketing automation software, you can eliminate tasks and workflows of the same or similar kind that are repeated over and over again — and still give your customers the feeling that they are being personally taken care of and receiving fast responses.

Why is that important?
Personalization brings more revenue. With automation, you’ll no longer miss the chance to address your customers at the right time.
Birthday emails, retargeting ads, or personalized offers? All automated.
80% of customers are more likely to buy from brands or companies that offer personalized experiences.

You can execute complex strategies.
With automation, you don’t just set up simple email campaigns —
you can create entire drip campaigns and workflows across various media that automatically reach the best contacts at the right time.
Your customers feel individually supported while everything is automated in the background. Your team can focus on what really matters.
Instead of dealing with repetitive tasks, your team can focus on the big things: strategy, customer care, growth. Automation saves you time and resources.

More efficiency, less effort.
Whether you have 100 or 100,000 customers — automation ensures that you interact with each customer as if they were your only one.
And all in a fraction of the time.
With marketing automation, you are able to communicate personally, efficiently, and at scale — without extra stress for your team.

If used correctly, marketing automation will inevitably increase the number of qualified leads and your revenue.

Automation is not the future – it is now.

Reputation Marketing

The good reputation of a company / a brand

Do you want to build trust and credibility? Then you need to start investing in your reputation now. Today, the rule is: it used to be about price or status — but now?
Trust is KING.

Online commerce has changed everything — especially in the B2B sector.
No personal contact, no direct sales conversations — instead, you are online.
And if your reputation isn't solid? You're out.
Corona has accelerated online sales even further.
Now, your online reputation matters more than ever before.

How do you build your reputation?

Customer reviews are the new gold. They are the digital word of mouth.

And here's an insight: Studies show that people trust online reviews more than recommendations from friends! So if you're not collecting good reviews, you're missing the easiest lever to build trust.

Don't be passive! Even with good reviews, you can’t just sit back.
Respond! 38% of customers never receive a reply to their review.
That’s a huge, untapped potential.
Show your customers that you see them — it pays massively into your credibility.

What to do about negative reviews?

Have your unwanted, unfair, or fake reviews removed.
Your efficient path to a better online reputation.

In today’s digital world, a company’s online reputation is critical for business success.
Unfair or fake reviews can deter potential customers and negatively impact your business. At Magister e-Consulting, we understand how important it is to respond quickly and effectively to inaccurate reviews.
That’s why we offer a specialized service aimed at reviewing unwanted ratings and improving your online reputation.

The longer you wait, the more money you lose. Let us save your reputation.

Conclusion:Your online reputation decides whether or not you make revenue.
So do it right — and stand out from your competitors.