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Design & Drafting

The key to making ideas tangible and compelling to sell

Many people have an idea, but very few succeed in presenting it in a way that truly convinces and sells. This is where design and drafting come into play. Strong design not only conveys your message clearly but also ensures that your target audience immediately feels the quality and value of your brand. That’s the difference between a company that merely exists and a brand that is noticed and remembered.

A smart draft and well-thought-out design make your idea visible and communicate your brand’s story in a way that sticks. Do you want a brand that stands out and stays in people’s minds? Start with design—it’s the first impression that counts, and there’s rarely a second chance to make it.

Logo Design


The face of your brand

A logo is far more than just a symbol—it is the face of your brand and the first impression customers have of your business. A strong logo stays in people’s minds and instantly conveys the values that define your company. We see logo design as a fundamental building block of your brand identity, creating a distinctive symbol that inspires trust and ensures recognition among your customers.

Our logo design process is based on a clear strategy: We analyze your brand, your target audience, and your values to develop a design that truly fits and stands out. Whether modern, minimalist, classic, or innovative—our goal is to translate your corporate identity into a striking logo that works across all media.

Here are a few key elements for perfect logo design:

  • Analysis & Concept – Identify your brand’s core values and define the visual direction for your logo
  • Creative Drafts – Develop multiple unique design concepts that optimally represent your brand
  • Color & Typography Selection – Choose colors and fonts that reflect your company’s personality
  • Versatility & Adaptability – Create a logo that works effectively across all channels, from business cards to websites
  • Logo Guidelines – Provide a brand guide for using the logo across various platforms and media to ensure consistency and recognition

A strong logo is the first step toward building a lasting brand. Design it in a way that anchors your brand in the minds of your customers from the very beginning.

Corporate Identity


Strengthening your brand from the inside out

Corporate Identity (CI) is the soul of your company—it defines who you are and how you are perceived. It goes far beyond just the visual appearance; it is the overall expression of your values, your mission, and your distinctive character. A strong CI creates a clear identity that strengthens your business from within and positions it as unique in the market.

Develop a tailored Corporate Identity aligned with your business goals, culture, and target audiences. From corporate design and the tone of your communication to value alignment, ensure your company presents a consistent and authentic image externally—one that builds trust and appeals to both customers and employees.

Here are some fundamentals for a powerful Corporate Identity:

  • Brand Analysis & Value Development – Identify your core values, mission, and business objectives as the foundation of your CI
  • Strategic Positioning – Define how your business should be positioned in the market in contrast to competitors
  • Visual Identity – Create a consistent visual presence, including colors, typography, and design elements, visible across all channels
  • Communication & Tone of Voice – Establish the style and tone for all customer and corporate communications
  • Culture & Value Communication – Design a CI that fosters your corporate culture and creates a strong sense of unity among employees

With a strong Corporate Identity, you lay the foundation for a brand that is not only visible but firmly anchored in the minds and hearts of your customers—ultimately contributing to the long-term success of your business.

Print Design

Your brand, tangible.

In a digital world, print design stands out by making your brand tangible. High-quality print design conveys your message both visually and through touch, leaving a lasting impression—whether through elegant business cards, striking brochures, or unique flyers. Good print design doesn’t just appeal visually; it allows your audience to feel what your brand represents.

Create print designs that go beyond simply delivering information. Develop layouts that authentically represent your brand and speak to your target audience in a lasting way. Every detail—from typography and imagery to the choice of materials—should be aligned with your brand identity to maximize the impact of your communication.

Here are a few essentials for outstanding print design:

  • Concept & Design Development – Visual concepts that enhance your brand message and perfectly match your target audience
  • Designing Print Media – Unique designs for business cards, flyers, brochures, posters, and more, all aligned with your corporate identity
  • Premium Material Selection – Choose paper and materials that optimally support your message and enhance the tactile experience
  • Layout & Typography – Clear, well-structured, and aesthetically pleasing designs that balance readability with brand identity
  • Print Management & Quality Control – Ensure high quality throughout the entire process so that the final product is flawless and premium
With professional print design, you give your brand a special edge that digital channels alone cannot achieve. Your message becomes not only visible but tangible—creating connections that last.

Ad Design

Your message, captivating at first glance.

A strong ad design is like a visual statement—it grabs viewers’ attention instantly and leaves a lasting impression. The art lies in packaging your brand’s core message into just a few words and images so that it immediately catches the eye and sparks curiosity. This is where you start: create ads that not only look great but also captivate your target audience and have a long-lasting impact.

Choose a design that resonates and stays in people’s minds. Through the targeted use of colors, imagery, and typography, you convey emotions and make your brand message tangible. Whether minimalist, bold, or playful, find the creative style that perfectly fits your brand and achieves the desired effect.

Here are a few essentials for creative ad design:

  • Idea Generation & Concept – Develop creative ideas that distill your message to its essence and excite visually
  • Memorable Visual Language – Select images and visual elements that evoke emotions and instantly connect with your target audience
  • Color & Typography – Use colors and fonts that align with your brand and strategically draw attention
  • Visual Hierarchy – Design with a clear structure so that key messages and calls to action stand out immediately

With creative ad design, you put your brand in the spotlight and create visual messages that leave a lasting impression on your audience.

Web Design

Your digital face, perfectly polished

Good web design is more than just a beautiful interface—it’s the very first impression your customers get of your brand online. A strong website combines appealing aesthetics with intuitive usability while reflecting your company’s identity. It ensures visitors stay, explore, engage, and ultimately take action—whether by making contact, purchasing, or signing up.

Choose a creative approach to web design that blends visual elegance with strategic user guidance. Develop tailor-made designs that showcase your brand at its best and make your online presence truly unique. Every page, every image, and every color choice should work together to communicate your brand message clearly and create a seamless user experience.

Here are a few essentials for impressive web design:

  • Brand-Driven Layout – Create a user-friendly structure that reflects your brand’s core and organizes content clearly
  • Visually Striking Design – Use colors, images, and graphics to craft an appearance that stands out and excites visitors
  • User-Centered Navigation – Intuitive navigation elements that make exploring your site easy and guide users quickly to their goals
  • Responsive Design – A site that looks and works flawlessly on all devices, from desktops to smartphones
  • Consistent Visual Language – A harmonious, professional selection of visuals that reinforces your brand values and builds trust

With creative web design, you transform your site into a digital space that attracts, engages, and leaves a lasting impression on your audience.

Brand Communication Guidelines

Your compass for a strong brand identity

Brand communication guidelines are the foundation for consistent and authentic brand communication. They define all the visual and verbal elements that make up your brand, ensuring your presence remains uniform across all channels. Whether on your website, social media, or printed materials, a clearly defined style builds recognition and trust among your target audience.

Your brand communication guidelines lay the groundwork for a seamless brand experience. Create a comprehensive rulebook that clearly and precisely defines your brand’s colors, typography, imagery, tone of voice, and more. This way, everyone working with your brand knows exactly how to present it in every situation and across every medium—strengthening your brand in the long term and eliminating errors in brand communication.

 

Here are a few fundamentals for developing brand communication guidelines:

  • Defined color palette – Determine the colors that define your brand and reflect its identity, including color codes for all media.
  • Typography guidelines – Select the fonts to be used consistently across all media to promote recognition and professionalism.
  • Imagery and graphic style – Specify the choice of images and graphic elements that reinforce your brand’s visual style.
  • Logo usage – Provide precise instructions on the correct placement and scaling of your logo to ensure optimal display in every context.
  • Tone of voice – Set a guideline for language style and word choice to make your brand sound approachable and authentic.

With well-thought-out brand communication guidelines, you have a tool that strengthens your brand, ensuring it remains visible and recognizable in the long term. This keeps your brand presence consistent and leaves a lasting impression with every customer interaction.

Presentations

Showcasing Your Brand in the Spotlight

In lectures and webinars, first impressions count — and a strong, visually appealing presentation is the key to captivating your audience from the very beginning. Whether you want to introduce your company to potential clients, share your expertise, or build new partnerships, a well-thought-out presentation for talks and webinars delivers your message clearly and persuasively. It’s not just about content, but about the perfect blend of design, structure, and storytelling that brings your brand to life and leaves a lasting impression.

Your approach to presentations and webinars should go far beyond simply conveying information. Design presentations that not only impress visually but also consistently carry your brand’s narrative. Through clear structures, engaging visuals, and memorable content, you ensure your audience is not only

 

Here are some guidelines for creating presentations and webinars:

  • Brand Consistency – A design that incorporates your brand’s colors, typography, and logo to ensure instant recognition.
  • Engaging Storytelling – Structure your presentation so that your message is delivered in a logical, compelling narrative — ideal for keeping your audience hooked step-by-step.
  • Creative Visuals and Graphics – Use charts, diagrams, and images that make complex content clear, engaging, and easy to understand.
  • Clear Calls-to-Action and Interaction – Include interactive elements and strong calls-to-action that actively involve your audience and encourage engagement.
  • Professional Animations and Transitions – Use subtle animations and smooth transitions that keep your talk dynamic without distracting from your message.

With creative presentations and webinars, you can put your brand in the spotlight and offer your audience an experience that lasts. This approach enhances your professionalism, builds trust, and leaves a lasting impression — both online and offline.

 
 

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Magister e-Consulting GmbH
Jungfrauenthal 7
20149 Hamburg

Tel.:          040 334 614 80-0
Web:         magistereconsulting.de
E-Mail:      kontakt@magistereconsulting.de

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