Content and Concept

Build reach and trust with valuable content for your customers

Content Audit

How much resonance does your content create?

Find your lever for growth – and unleash it. How much potential is still hidden in your content? That’s exactly the question we answer in the Content Audit. This audit is not a standard check – it’s a deep scan of your content landscape, assessing the current state (the “as-is” situation) and examining all areas to uncover how much potential your content still holds.

The core areas to be analyzed:

• Website
• Ads
• Profiles on social media
• Blog
• Funnel
• Editorial contributions
• PR
• Images
• Videos

You identify the strengths and weaknesses of your content.
The goal? To increase your customer resonance through your content – as clearly and simply as possible. Imagine knowing exactly how your content needs to look to achieve maximum resonance from your customers.
An audit that not only shows you what’s possible, but also forms the basis for developing a strategy to implement it smartly and purposefully – so you can make a brilliant impact with your content.

Link: to the Content Audit

Offline Media Planning

Placing print ads correctly to create real reach and trust

In the digital age, online advertising may often take center stage — but in certain industries, offline media remains indispensable. Print ads in trade magazines and daily newspapers are an excellent way to be directly present with your target audience. When done strategically, and when print is linked with online measures, you create synergies that strengthen the entire marketing mix. Media planning here means placing the message exactly where it has the greatest impact.

The advantages of print ads at a glance:

• Presence in national and international trade magazines
• High reach and targeted visibility within the target group
• Strong credibility thanks to the trust in print media
• Attention through strategic positioning and high print runs
• Design possibilities that sustainably underline brand image and message

Points to consider for success in offline media:

• Targeted analysis – research the truly relevant media
• Budget-oriented planning – optimal presence in trade and daily media
• Direct negotiations with media – secure favorable terms
• Design and content – create strong messages
• Avoid scatter losses – precisely target the desired readership
• Continuous monitoring – adjust ad strategy and optimize goals
• Cross-media connection – link with online offerings

With smart offline media planning, you can fully leverage the advantages of print ads and create a brand presence that builds trust and has a lasting impact.

Advertising Campaigns

Sell and Stay Top of Mind

In a world full of advertising messages, you need campaigns that stand out. If your marketing content isn’t clear and appealing enough, your product will remain invisible in the marketing jungle. With strong advertising copy, you ensure that your offer is not only noticed but also sparks curiosity — across every target group and in every medium.

Advertising campaigns shouldn’t just sound good — they should deliver results. From concept development to creative execution, you need copy that convinces instantly. Whether for social media, print, posters, or digital banners — your texts must stay in people’s minds and deliver the message directly to your target audience.

Possible Types of Advertising Copy for Your Campaigns at a Glance:

• Captivating headlines and subject lines that grab attention and can’t be ignored
• Product descriptions that clearly and appealingly highlight the benefits
• Advertising slogans that position your brand concisely and evoke emotions
• Texts for social media and digital ads that instantly spark interest and drive engagement

Sales Copy

So Sharp, It Should Require a License

Sales copy is the engine of your revenue. When it comes to placing your product or service directly in front of your customer, every sentence needs to be as sharp and precise as a samurai sword. The goal is simple: engage the reader so effectively that they click, buy, or get in touch. Well-crafted sales copy doesn’t just grab attention – it triggers real buying decisions.

Sales copy should aim to emotionally connect with your target audience while rationally reinforcing their decision to buy. From punchy slogans to product descriptions, the focus should always be on the benefit your customer gains from your offer, creating content that inspires and builds trust. With clear, persuasive language, you guide customers toward taking the next step.

Core Principles for High-Converting Sales Copy:

• Compelling hook – write headlines and opening lines that instantly captivate your reader.
• Benefit-driven messaging – emphasize the tangible value your product or service delivers.
• Clear call to action (CTA) – every sales text should end with a strong action prompt that supports your conversion goals.
• Persuasive techniques – use psychological triggers and persuasive language to build trust and increase buying intent.
• Tailored storytelling – leverage stories and emotions that not only inform but motivate your audience to act.

With sales copy designed specifically for conversion, we maximize the impact of your content and place it exactly where it boosts your revenue.

Ad Copy

that hits like a bomb

In the world of advertising, you have only seconds to grab your target audience’s attention. This is where ad copy comes into play. Every ad is more than just a line of text – it’s your direct connection into your customer’s mind and the first step toward a successful deal. The goal is to create maximum impact in the smallest possible space.

Ad copy should be concise and laser-focused, delivering your message in just a few perfectly chosen words exactly where it needs to land. Understand that ad copy is the difference between being ignored and being clicked, being flipped past and being remembered, scrolling away and taking action. With clear, memorable words, you draw customers in and irresistibly lead them to take the next step toward you.

Here are a few fundamentals for compelling ad copy:

• Captivating headlines – a headline that instantly grabs attention and hooks the reader with curiosity.
• Clear value proposition – the customer’s benefit is communicated directly and concisely.
• Strong call-to-action – a persuasive CTA that drives the reader to act.
• Targeted messaging – copy tailored to your audience’s wants and needs.
• Brand consistency – use an authentic tone that aligns with your brand message and creates recognition.

With explosive ad copy, you ensure your advertising stays visible, sticks in memory, and drives customers straight into action.

Video Content

that brings your brand to life

In a world full of static content, video content is the turbocharger that catapults your messages straight into the hearts of your target audience. Video is not just a visual format – it’s a powerful storytelling tool that sparks emotions, builds trust, and reaches your audience where they spend their time every day: on social media, websites, and streaming platforms. A well-produced video brings your brand to life, gives it personality, and convinces with genuine authenticity.

Create and design video content that’s more than just moving images. With a clear message, dynamic editing, and targeted storylines, you can showcase your brand and products in the perfect light – and captivate your viewers in just a few seconds.

Here are a few fundamentals for Hollywood-worthy video content:

• Strategic concept – develop clear storylines that convey your message precisely and memorably.
• Emotional appeal – use stories that touch the heart and leave a lasting impression.
• Platform optimization – adapt each video to the requirements and best practices of the respective platform, whether Instagram, Facebook, YouTube, or LinkedIn.
• Professional production – from script to shooting to final polish in post-production, ensure everything feels cohesive and of the highest quality (though exceptions may apply).
• Measurable results – use analytics tools to track your video’s performance and optimize when needed to maximize impact.

With videos, your content gets the boost it deserves. Showcase your brand skillfully, make it tangible, and inspire your audience not just to watch – but to connect and take action.

Photo Content

that visually reinforces and strengthens your brand

A picture is worth a thousand words – and great photo content tells your brand’s story at first glance. In a visual world, high-quality photography is crucial to capture your target audience’s attention and present your business authentically and professionally. Whether for social media, websites, marketing materials, or product catalogs, skillful photography showcases your offerings and brand with impressive impact.

Create photo content that not only looks good but also works strategically. With a well-thought-out concept, you can present your products, employees, and brand in the best possible light. Photos don’t just show your brand – they make your audience feel who you are and what you stand for.

Here are a few fundamentals for strong photo content:

• Brand-oriented visual language – develop a visual identity that perfectly matches your brand message and style.
• Product photography – detailed, professional images of your products that highlight features and quality while creating purchase incentives.
• Lifestyle and team photos – authentic shots of your team, company culture, and daily life that build sympathy and closeness.
• Optimization for all channels – from websites to social media, tailor your images to meet each platform’s requirements perfectly.
• Image editing and retouching – every photo should be refined down to the smallest detail to ensure top quality and a consistent visual language.

With the right photo content, your company makes your brand visually tangible, draws attention, and leaves a lasting impression.

Customer Communication

that builds trust and loyalty while enhancing customer satisfaction

The way you communicate with your customers is a decisive factor in your brand’s success. Customer communication is more than just responding to inquiries – it is the bridge that connects your brand with your customers. Good communication, both before and after a contract is signed, creates trust, strengthens relationships, and ensures that customers remain loyal and keep coming back to you.

Develop strategies for customer communication that make your brand approachable and relatable. From the first contact to after-sales support, make sure your customers always feel valued. Whether via email, social media, or phone, keep your communication clear, friendly, and authentic to build strong customer relationships.

Here are a few fundamentals for effective customer communication:

• Personalized approach – develop strategies for individualized communication that cater to your customers’ needs and desires.
• Structured contact channels – create clear communication pathways that make it easy for customers to reach you and get quick responses.
• Optimized response times – use efficient processes and tools to ensure customer inquiries are handled quickly and professionally.
• Customer satisfaction programs – implement strategies to continuously improve the customer experience and actively foster loyalty.
• Feedback management – create opportunities to gather targeted customer feedback and use it to make valuable improvements to your offerings.

With well-thought-out customer communication, you demonstrate that your brand stands for quality and reliability. This builds long-term customer relationships that make the difference – and turn customers into true fans. Retaining customers is usually more cost-effective than acquiring new ones.