Our shared path begins here!

Step by step with strategy, toward more growth, revenue, and profit.

As an entrepreneur today, you can’t just “continue as before.”
An entrepreneur must develop the right marketing strategy that meets current challenges — and if they don’t start taking action now, their competitors will take advantage of exactly this weakness.

Successful marketing is based on a well-thought-out strategy, creative ideas that are conceptually structured, systematically shaped, and continuously optimized.
Ideally, the following steps build upon each other in a coordinated and adapted process.

You are looking for a partner with whom you can walk a shared path in business growth and marketing.
Then our shared path begins — right now and right here.

1. Getting to know each other:

Together, we get to know each other and your company in detail, in order to gain an initial impression of your business as well as your services and products.
To do this, we ask goal-oriented questions and document the points visually and in writing.
This serves as a valuable basis for all further measures.
Based on the impressions and information gathered, we then work with you to develop the precise task definition and again document it visually and in writing.

2. Audit

Afterwards, we analyze the current state, as well as your external and self-image, and how your company and brand are presented outwardly — as a view of your company.
In this context, we also look at the market and competitive situation.
Then we analyze your strengths and weaknesses, in order to better highlight your strengths, opportunities, and unique selling points for future communication, and we define our shared and concrete goals.

3. Strategy

From the insights we have gathered together and the clearly defined goals, we develop a marketing strategy built on solid pillars that focuses on achieving long-term objectives and uses individual tactical measures.

This marketing strategy answers all relevant questions without going too much into detail and serves as a guideline for all tactical and operational decisions in the future day-to-day business.
The marketing strategy must then be merged with the corporate strategy, if one exists, or it will lead to the creation of a new one.
However, a marketing strategy is also dynamic within your overall process.

4. Conception

In this phase, we create the unique selling points as well as the DNA of your company and your brand.
Then, together we develop the unique positioning and direction of your company and define how your target group(s) should perceive your brand in comparison to competitors.
Finally, we develop a holistic market, brand, and communication strategy — including the definition of the most effective communication channels for this purpose.

5. Media and Technology Selection

As an experienced full-service agency, we determine the appropriate media for your target group and combine them into an efficient, multimedia overall concept.
In addition, we select technologies that serve your goals.

This includes, for example, a suitable CMS system or shop software tailored to your needs.
We are familiar with all common systems on the market, along with all their advantages and disadvantages.

6. Design

Now it’s time for our creatives to take over: our design team is led by award-winning diploma designers.
They develop the core communication idea and then define the visual implementation.

In the area of design, our offering ranges from visual revisions to a complete redesign of the logo, new visual worlds, new typography, and the formulation of a new claim plus corporate wording.
Ideally, we create a new corporate design for you — including a brand guide that summarizes all CD (corporate design) guidelines.

7. Technical Implementation

In the final step, we begin the technical implementation of all planned measures and monitor their on-time production.
For this, our specialized departments work together in close coordination.

Through regular evaluation during this crucial phase, we can identify potential problems early on and find solutions to ensure timely completion.
If desired, we are also happy to present interim results to involve you in the development process.
This already provides the opportunity for revision loops during the process, so you always stay up to date.

8. Measuring and Controlling

What did our implemented tactical measures achieve?
Were they able to reach their full potential?

For this, we use modern measurement methods from online marketing to analyze the behavior of your target group in relation to our work.
This includes not only tailored KPIs of online presence such as traffic, conversions, clicks, or the rankings of relevant keywords,
but also economically measurable data such as cost per lead and cost per sale.

These regular figures are compiled into reports and provide the basis for further action.
This way, we can ensure continuous optimization and secure our clients’ success in the long term.
Naturally, we are happy to provide you with our reports to ensure maximum transparency.